Social Media platforms are hot now days for almost every company. It doesn’t matter weather a company is small or large, every company makes its presence on social media platforms because it knows that people have shifted themselves to social media platforms.
Social media has evolved a lot in the past few years and it keeps on changing its algorithms on annual basis just to stay ahead of each other. Keeping this in mind, companies and digital marketers also need to update themselves accordingly in order to stay in the game.
Here is the new social media algorithms 2024 guide:
Social Media Overall Users
According to DATAREPORTAL’S Global Social Media Statistics, there were almost 5.17 billion social media users around the world in July 2024 which is equivalent to 63.7 percent of the total population.
This massive traffic of social media users encourages companies to search for new social media algorithms to generate more leads and business for their products or services.
What is Social Media Algorithm?
A social media algorithm is a set of rules and calculations used by platforms to determine the most relevant content for users. Key factors influencing algorithms include engagement, relevance, age, relationships, content type, and ad preferences.
Posts that receive more likes, shares, comments, or other interactions are prioritized. Content aligns with users’ interests or past behavior, and older posts are often favored over older ones.
Platforms like Facebook, Instagram, Twitter, YouTube, and TikTok use their own versions of the algorithm, which evolves over time.
1. Facebook Algorithm
Facebook, with 12.5 billion monthly users, is the top social media platform for businesses due to its difficulty in gaining organic reach. However, businesses can still make their content appear in users’ organic feeds without using a business page.
Group posts by users show up more frequently in the newsfeed, allowing businesses to build friendships and discuss business directly from their personal accounts.
How it Works?
The Facebook algorithm prioritizes content from friends and family members over businesses, focusing on people you engage with. It also prioritizes comments, reactions, and recent content from top friends.
It also shows highly engaged content from less frequently engaged friends. The most frequently engaged content types are shown, with more video content appearing in the Feed. This algorithm ensures that users see the most relevant content in their feed.
2. Instagram Algorithm
Instagram outperforms Facebook in terms of engagement, with brands’ content achieving a 1.6% rate. Business owners can utilize Instagram for various purposes, such as fitness coaching offering shopping advice or marketing education sites offering mini-tutorials in carousel posts.
How Instagram Algorithm Works?
Instagram’s algorithm prioritizes posts with high likes, favors recent ones, and favors posts from users’ typically engaged profiles and followed hashtags. It occasionally shows high-engagement posts from profiles using unfollowed hashtags.
Instagram treats brands’ and consumers’ content equally, and users can ‘Favorite’ users and creators to ensure they never miss updates.
3. LinkedIn Algorithm
89% of B2B marketers use LinkedIn, and some posts have made it to the top of the algorithm. Consistency can be more important than racking up likes. We’ve seen certain examples where a post asking for comments, is the perfect example of how a LinkedIn post should look, demonstrating the importance of consistency in marketing.
How it Works?
LinkedIn’s algorithm prioritizes content from users who have engaged with them in the past and consistently post. It favors content from users who receive large amounts of engagement, even if you don’t like or comment on their posts.
Longer comments are preferred over high volume reactions. To improve your post’s reach, aim for as many comments in the first two hours. Engaging and commenting on other people’s posts increases your posts’ priority.
LinkedIn prefers native content, such as text posts, images with text, and videos with text. Rotate between different types of posts and include personal posts about learnings. Prioritize content from personal pages over business pages, but incorporate employee advocacy into your content strategy.
Twitter (X)
Twitter (X) is a crucial platform for businesses, with 330 million monthly and 152 million daily active users. To determine if Twitter (X) is worth investing in, analyze competitors, other companies, popular hashtags, and trending topics.
Check out top-performing posts in your industry and consider retweets as a strategy to increase reach. In 2024, consider using the social media algorithms to identify your target audience and improve your content.
How it Works?
X prefers visual content which matters a lot than before. Similar is the case with X threads. Try to give as much information as possible in threads. The system prioritizes recent, high-engagement content from users, posts within minutes, and retweets and comments over likes.
Tiktok Algorithm
TikTok is no longer just about dances; it’s about providing value to foster brand awareness. The platform’s algorithm focuses on watch time metrics, and the quality of your video is crucial. Engaging and quality content leads to longer watch time and placement on users’ ‘For You’ pages, a personalized feed.
The TikTok algorithm is highly skilled in identifying viewers’ likes and dislikes based on previous interactions, ensuring highly targeted and relatable content. As users spend more time on TikTok, the platform continues to show highly targeted and relatable videos.
How Tiktok Algorithm Works?
TikTok’s algorithm tests a video’s performance with a few hundred viewers before pushing it to the For You page. If the video performs well, it is pushed to the For You page. TikTok’s algorithm considers factors such as watch time, shares, saves, comments, and likes to determine the video’s exposure.
A strong indicator of interest, like a user watching a longer video from beginning to end, receives greater weight than a weak indicator like the viewer and creator being in the same country.
6. Pinterest Algorithm
Pinterest is a popular platform for B2B marketers, particularly female millennials, who are the top active pinners. Mastering the Pinterest algorithm is beneficial for targeting this demographic.
The platform also attracts other active communities, such as B2B marketers, who can share infographics and drive traffic back to the original blog post. Pinterest is also popular among bloggers, generating thousands or even hundreds of thousands of organic traffic each month.
How it Works?
The Pinterest algorithm prioritizes recent pins, pins with high engagement, de-prioritizes repins to too many boards, and de-prioritizes from groups with hundreds or thousands of contributors.
It’s crucial to note that Pinterest’s newsfeed isn’t the only place users see content, and SEO is crucial as many users discover new content through search bar searches.
YouTube Algorithm
With over 2.50 billion active user as per 2024 stats, YouTube is for sure, not a platform to neglect. YouTube, despite being underutilized in B2B, is a crucial platform. Its algorithm is complex, and users are often shown related videos or content created by the same creator after watching a video on the same topic.
How YouTube Algorithm Works?
YouTube’s 2024 algorithm features recommendations related to previous watching, creators of the same content, favoring viral videos, and allowing subscriptions to be toggled. It also shows videos in reverse chronological order.
Similar to Pinterest, YouTube’s algorithm requires SEO optimization for content, making it essential to optimize your content for maximum engagement and watch time.
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